Most businesses will know that brand awareness is completely essential to growing your business sustainably. But, many businesses are unlikely to have thought about the huge part social media can play in generating that brand awareness. Here’s how social media increases positive brand awareness for thousands and thousands of businesses every single day.

Show some personality!!

Social media offers an exciting new avenue for your business to add a touch more personality, to create your very own community and to get involved in activities which other outlets don’t allow.

Whether you’d like to be seen as professionals in your field, as a page for inspiration or to build more of a fun community, you’ll need to decide on a tone of voice which will achieve that for your business. Choosing something a little more unique will help your business stand out and could help your business to become more memorable. It’s certainly a brand awareness opportunity not to miss out on!

The importance of consistency.

Although it’s likely that a large number of businesses do now have a presence on at least one social media platform for their business, are they using it effectively to positively impact brand awareness? One of the biggest pitfalls for busy companies is neglecting their social channels. Consistency is always preached when it comes to social media, but for good reason. If you push posting on social media down to the bottom of your to-do list, your account can start to look a little neglected. Sometimes, even looking so neglected that when people search for your business and see that you haven’t posted in weeks, months or even years, there’s a good chance they’ll get the impression that you’re no longer in business anymore.

A stat to get you straight onto that content calendar of yours is that 21% of consumers are more likely to buy from brands that they can reach on social media! Not having consistent posts being published to your social accounts could leave people hesitant to make an enquiry through social media due to your account becoming seemingly inactive. A lack of consistency could result in a lack of enquiries. So essentially, our tip is to post consistently and as often as you can to keep your presence maintained.

Social media is the new Google search!

As buyer habits continue to change, a huge development announced by Google itself, states that nearly

40% of Gen Z prefers using TikTok and Instagram as a search engine over Google!

Whether that’s looking for the best shampoo on the market, or watching reviews on the latest technology, the social media platforms have become the go-to place to search for reviews and honest opinions from content creators.

Creating short-form videos for TikTok and Instagram is a great way to get your brand out there and discovered by new interested people! Get a conversation going, show some personality and become memorable as people begin taking to TikTok and Instagram over Google when looking for products and services on offer.

Hashtags- the easiest way to increase brand awareness.

Hashtags offer another chance at increasing your company’s brand awareness, on the topics you’d like to be most well-known for too. It’s a quick and easy way to get those extra few keywords into your posts and to help your post show up in search results when people type in words related to your brand.

Believe it or not, less is often more with hashtags to avoid things looking too spammy. Make sure to get in a good mixture of broad and popular hashtags, with more specific and less used hashtags to increase your chances of reaching your target audience.

Manage the publics perception of your brand.

The good, the bad and the ugly, social media has undoubtedly become the place for customer feedback. Whether it’s positive or negative feedback, on a public channel or through private messages, any feedback is an opportunity for you to manage public perception of your brand.
If somebody compliments your products or services, you’ll want to make sure to thank them right away, so they know just how appreciated their custom and feedback really is.

In the case of receiving a negative comment or message, being active on social media means you can respond quickly and professionally, willing to resolve any issues which may have arisen. On a public channel, other customers will be able to see you actively addressing customer issues, meaning they’re likely to turn the negative they’ve seen into a positive!

There were just a few of the many reasons why incorporating a strong social media strategy into your marketing plan can skyrocket your brand awareness! Need a hand with getting your social media off the ground? Get in touch with us and let’s have a chat!

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