Web & UI design trends for 2024.


2 Minutes

Hello design enthusiasts…. 2024 is here and you don’t want to be stuck in the past. So, I would like to share my 5 design trend predictions for 2024. Lets jump straight into it!


This trend has been hot in the previous year and I feel its still going to be a hot trend for 2024. Its all about adding depth with layering element on top of each other. This could be text overlapping on images or even shapes overlapping over sections. I would say this trend is like a scrapbook style with elements scattered to bring the design to life.


Apple popularised the grid design and they are here to stay in 2024! The use of grids in design has become a timeless approach and offers a clean and refined feel to a design.

Dark Mode

As many websites and apps switch from light-mode to dark-mode depending on the time of day; now dark mode is no longer an option – its an essential. Get comfortable with seeing dark colours across digital designs.

Gradients and Bright Colours

Step aside neutral colours! 2024 is all about boosts of colours and gradients. Think of it like playful and fun colour combinations even with the added textures. Gradients will be everywhere, from websites to mobile apps. – Take our website as an example, we have added gradients and complimented these with pops of colour… We love bright colours!

BIG Typography

Stand out from the crowd with large typography on both web and mobile. Think interesting things like offset or offscreen typography. This trend is all about experimentation and breaking the mould with playful huge fonts.

I hope you’re excited about these design trends as much as I am! Let me know what you think, lets talk about your website and how we can use some of these trends to boost the look and feel of your website.
If you have a vision, what’s stopping you? Let’s make it a reality.

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The power of consistency in branding.


4 Minutes

Why is consistency so crucial to brand development? From the first glimpse of a company logo to its seamless integration across all marketing activities, consistency plays a pivotal role in capturing the hearts and minds of your target audience. So, let’s explore the critical aspects that achieve branding excellence!

The Initial Logo: A Strong Foundation

Imagine driving through a busy city and catching a glimpse of a distinctive company logo on a billboard. That represents more than just a visual symbol; it’s the face of a brand. Consistency in a company logo design sets the stage for brand recognition and creates a lasting impression on an audience. Maintaining a consistency over time and materials establishes familiarity, trust, and professionalism, forming the basis for a long-term relationship with a target audience.

Visual Cohesion: The Key to Memorable Experiences

Consistency extends beyond the a company logo. It encompasses the overall visual brand identity. The colour palette, typography, and design elements used across various marketing materials should harmonise seamlessly, creating a visual language that speaks directly to an audience. This consistency in design communication visuals enhances brand recall and helps differentiate a business from competitors, ensuring that customers can quickly identify and connect with a brand at a glance.

Brand Messaging: Speaking a Common Language

In addition to visual consistency, maintaining a consistent brand voice and messaging is essential. A brand’s tone, values, and personality should be consistently communicated across all touchpoints. Whether it’s a website, social media platforms, or customer service interactions, the voice and messaging should resonate with a target audience. Consistency in brand messaging builds familiarity and trust, allowing customers to feel a sense of reliability and reliability in their relationship with a brand.

Building Loyalty: Trust and Authenticity

Consistency breeds trust. When customers experience a brand that is consistent in its visual and verbal communication, they perceive it as reliable and authentic. This trust forms the foundation of loyalty, as customers feel confident in choosing a brand over others. By consistently delivering on promises, meeting customer expectations, and reinforcing a brand’s values through every interaction, it strengthens the bond with an audience and cultivates a loyal customer base.

Engaging the Target Audience: Recognition and Connection

Consistency plays a significant role in captivating a target audience’s attention and keeping it. When customers see a familiar logo, visual identity, or brand message, it triggers recognition and encourages engagement. Consistently delivering a cohesive brand experience creates a sense of belonging and familiarity that resonates with an audience. This connection facilitates better customer engagement, increased brand recall, and higher conversion rates.

In conclusion, visual consistency is the secret sauce that brings a brand to life. From the initial company logo design to its incorporation across various marketing activities, consistency builds trust, loyalty, and recognition among a target audience. Ensuring visual cohesion, consistent messaging, and a reliable brand experience establishes your brand’s authenticity, thereby forging long-lasting connections with customers. So, remember, consistency isn’t just a buzzword; it’s the driving force behind successful branding that leaves a lasting impression.

Creative62 is a creative brand agency and we have a fundamental understanding of graphic design. We understand the importance of a company logo, the advantages of a well-crafted brand identity, and the necessity of consistency across ALL brand and marketing activities.
For support on obtaining consistency within your brand activity, reach out to our team of professional graphic designers and brand experts on 0116 275 2831.

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Top 5 branding trend predictions for 2024.

As 2024 gets into full swing, I thought I would share some ideas and thoughts around design trends and predictions for the coming months. Let’s get into it!

The Increasing Rise in AI... Obviously

Get ready for an exciting shift in the design world in 2024, as Artificial Intelligence (AI) takes centre stage!

This year AI will cease to be a ‘buzzword’ and become a game-changer for every industry. It’s offering some new and exciting ways to think about and tackle our work.

Creators are getting to grips with improved software to produce some mind-blowing results.

Those who fear the end of humanity may have some cause for concern and it’s up to governments and tech leaders to define the boundaries, but for us regular folk, there’s an opportunity this year to learn, play and figure out what to keep.

Pretty in Pink

Incoming curveball prediction for 2024… thanks to last year’s Barbie movie, we are going to see an increase in the use of the colour pink. The iconic doll, with her signature pink everything, will inspire a new wave of creativity and design trends. From fashion to interiors and marketing campaigns to branding, pink is set to steal the spotlight.

Whether it’s a soft pastel blush or a bold magenta, pink is the colour of choice for those who dare to be different in 2024… just make sure you consult an expert before changing your brand colour palette!😉

Hand-Drawn Illustration in Design

In an increasingly digital world, the allure of hand-drawn illustration is experiencing somewhat of a renaissance. As technology continues to dominate creative processes, the warmth and authenticity of hand-drawn brand assets can be quite appealing.

I welcome the idea that clients are looking for ways to connect with their audiences on a more human level. Hand-drawn illustrations evoke nostalgia, emotion, and individuality, resonating deeply with audiences.

Embrace The Third Dimension

…and in complete contrast to what I just wrote, I can also see more brands looking to 3D as a way to capture their audience’s attention. One trend that has been steadily gaining momentum is the use of 3D illustrative elements in marketing campaigns. Dynamic, three-dimensional visuals can add a touch of magic to otherwise flat designs.

3D has been used for years in video game development and packaging design, but we are now starting to see marketers tapping into 3D’s power to engage and immerse consumers.

Everything Will Be Wrapped

In the ever-evolving world of marketing, trends come and go and some will always hit deeper than others. The Spotify Wrapped concept, inspired by the annual personalised music insights offered by the streaming giant, is starting to gain traction, and by the end of 2024, I think we’ll be at critical mass!

For the 18 people who have never used Spotify, the idea is that data from your year’s listening habits are married with eye-catching visuals to create a unique and engaging highlights experience for users.

At the end of 2023, following the delivery of Spotify Wrapped, companies of all shapes and sizes seized the opportunity to do similar with their highlights. It’s a great idea and something that I am sure predates even the Spotify campaign, but there’s a tendency to share anything and everything. My advice for any marketer who thinks they’ll get presented with the task from the CEO in November would be to start collating data now. What are you going to share, how are you going to present the information and when are you going to brief the agency (the answer to the last question is September BTW)?

…and that is a wrap!

I’m looking forward to seeing whether any of this comes to fruition and to seeing what other surprises the design world throws up in 2024.

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Imagining a world without graphic design.


4 Minutes

Imagining a world without graphic design is daunting. It’s hard to imagine a landscape stripped of logos, advertisements, and even our smartphones’ interface layout. It’s a world where communication is limited to mere words, and aesthetics are non-existent.

The Silent Language of Design

In a world without graphic design, a powerful means of communication is lost. Think about the countless signs and symbols that guide us through our daily lives: road signs, public transportation schedules, and even the labels on food products. Graphic design transforms these functional elements into an intuitive visual language that transcends linguistic barriers. A world without it would leave us disoriented, struggling to navigate and make sense of our surroundings.

The Art of Expression

Consider the absence of album covers that convey the mood of the music, movie posters that evoke anticipation, and book covers that hint at the worlds within. Graphic design is an art form that allows creators to express ideas, emotions, and narratives visually. Without this artistic outlet, the world would lose a vibrant storytelling and cultural expression medium.

Business and Identity Loss

Businesses thrive on recognition, and graphic design is the cornerstone of their identity. Imagine walking into a store and being unable to distinguish one brand from another due to the absence of logos, packaging design, and consistent visual elements. In a world without graphic design, businesses would struggle to establish a unique presence, leading to confusion and diminished customer loyalty.

Information Overload

Our digital world thrives on visual content. Imagine scrolling through a social media feed without captivating images or striking graphics – the monotony would be overwhelming. Graphic design plays a pivotal role in grabbing our attention amidst the deluge of information. Without it, our online experiences would be dull and uninspiring, making it challenging to connect with others and stay engaged.

Innovation and Progress

Think of the technology we interact with daily: smartphones, computers, and websites. These interfaces are carefully designed to be user-friendly, efficient, and visually pleasing. Graphic design guides our interactions, making technology accessible and enjoyable. This design expertise is necessary for innovation and technological progress to be stifled, limiting the potential for human advancement.

Aesthetic Void

Above all, a world without graphic design would be aesthetically barren. The beauty of a well-composed photograph, the intrigue of a thoughtfully designed poster, and the elegance of a sleek website layout – all of these moments of visual delight would cease to exist. Graphic design adds colour, vibrancy, and richness to our lives, elevating even the most mundane experiences.

Conclusion: The Unseen Foundation

Graphic design is the invisible thread that weaves through our world, enriching our experiences, guiding our choices, and shaping our perceptions. While often taken for granted, its absence unveils its crucial role in our daily lives. Imagining a world without graphic design underscores its immense impact on communication, culture, business, and our collective visual journey. It’s a reminder of the silent yet profound influence that design exerts, making us appreciate its presence all the more.

As we ponder this imaginary world, we realise that graphic design is more than just aesthetics – it’s a universal language that speaks to the essence of human connection, expression, and progress. It’s the artistry that turns the ordinary into the extraordinary.

Get in touch with Mark

How celebrating wins boosts your brand.


3 Minutes

In the fast-paced business world, it’s easy to overlook the significance of celebrating your wins. However, taking the time to acknowledge and appreciate achievements can profoundly impact your brand. As a branding agency, we encourage our clients to shout about their wins, no matter how big or small, as part of their marketing activity. In this article, we’ll explore why companies should prioritise celebrating wins and the invaluable benefits it brings to their brand image. Whether you’re celebrating a company anniversary, new client, client work anniversary or a successful collaboration, there are so many wins we can overlook when we are busy. It’s time to change this!

Fostering a Positive Work Culture

Celebrating wins cultivates a positive work culture where employees feel valued and appreciated. By recognising your team’s hard work and dedication, you create an environment that encourages motivation, engagement, and job satisfaction. This contagious positive atmosphere contributes to a strong employer brand, helping you to attract top talent and foster employee retention.

Showcasing Success and Credibility

Celebrating wins provides an opportunity to showcase your company’s success and credibility. Whether securing a new contract, winning a prestigious award, or reaching a significant milestone, publicising these achievements enhances your brand’s reputation. It demonstrates to clients, partners, and stakeholders that your company has a proven track record of success, establishing you as a reliable and trustworthy organisation.

Building Customer Loyalty

Celebrating wins even strengthens internal relationships and enhances your connection with customers too. When customers witness your company’s success and feel a sense of pride in being associated with your brand, their loyalty deepens. Celebrating milestones together fosters a strong emotional bond with your customers, resulting in repeat business, positive word-of-mouth, and increased brand advocacy. And isn’t that the result every company hopes for? 

Enhancing Brand Perception

A company that consistently celebrates its wins cultivates a positive brand perception. External stakeholders, including investors, partners, and the general public, perceive your brand as progressive, innovative, and successful. This positive image brings the potential to attract new partnerships, investment opportunities, and increased market share. 
In today’s business landscape, celebrating wins is more than a fleeting moment of joy. It is an essential tool for building a solid brand. By fostering a positive work culture, showcasing success, differentiating from competitors, building customer loyalty, and enhancing brand perception, celebrating wins becomes a strategic investment in your company’s long-term success. As a successful creative brand agency, Creative62 can help you accomplish this.

So, take the time to acknowledge and celebrate your big and small victories, and shout about how great you are. Your employees will feel appreciated, your customers will feel connected, and your brand will flourish, establishing itself as a force to be reckoned with in the market.

Get in touch with Mark

Nostalgia in pop culture.

In the ever-evolving world of gaming, where hyper-realistic graphics and cutting-edge technology dominate, there’s something truly special about taking a step back and immersing yourself in the pixelated wonders of retro games.

Retro video games have had a lasting impact on art and pop culture. Let’s take a lookback at how some of the most iconic retro games have influenced Influenced what?

Pixel Art Renaissance

The pixel art style, synonymous with early video games, has experienced a revival in modern art. Many contemporary artists and indie game developers use pixel art as a deliberate stylistic choice, celebrating the simplicity and charm of retro visuals. In our studio, we have our art on the wall influenced by retro gaming using pixel art, embracing the nostalgia associated with these graphics.

This has seen a big impact on the rise of Indie Game Development

Aesthetic Choices
Indie game developers often draw inspiration from retro games when making aesthetic choices for their projects. This influence is evident in the design of characters, environments, and gameplay mechanics, creating a bridge between the past and the present.

Influence in Film and TV
Retro video games frequently appear as cultural references in movies and television shows. Filmmakers and showrunners incorporate these references to tap into a sense of nostalgia or to pay homage to the formative years of gaming. A film well known for doing this is ‘Ready Player One’ which heavily took inspiration from 80’s/90’s retro gaming and pop culture. Show example from film.

Fashion and Design
Retro game characters and symbols are often featured on clothing, accessories, and consumer products. This integration into everyday items reflects the enduring popularity of these cultural icons.

The Allure of Nostalgia
Having played games as a kid myself and now having children of my own who enjoy gaming as much as I used to, it is great fun to take a step back from the modern games and introduce them to a classic game with a little more skill. Retro games offer a timeless and enchanting experience that reaches through the boundaries of generations.

Retro games hold a unique power to transport players back to a simpler era, triggering waves of nostalgia that tug at the heartstrings. The iconic soundtracks, charming pixel art, and straightforward gameplay mechanics can transport you to a time when gaming was more about skill and endurance. It’s a feeling that a lot of modern games cannot replicate and reminds us of the joyous simplicity that gaming once was.

Looking back

When I was asked to create a blog, I instantly wanted to look at these games I played growing up and loved because of both the game aesthetics and the artwork that accompanied it, I have made a list of my first four consoles and highlighted a game that I love for this reason:

NES – Super Mario Bros 3

I was a very excited 8-year-old to get my first console, I was a proud owner of a NES.

One of the best features of “Super Mario Bros. 3” is the introduction of the world map. Instead of a linear progression through levels, players can choose different paths on the map, allowing for a more non-linear experience.

The colours were so much more vibrant than previous Mario games and the introduction of the Raccoon suit which is depicted on the box made the game instantly recognisable and is still loved to this day as a flagship instalment in the Mario series.

Mega Drive – Altered Beast
Probably not a title that comes to mind when you think of a title from the Sega Mega Drive, the 16 Bit Console was cutting edge bringing amazing games like Sonic the Hedgehog and Streets of Rage to our homes. But Altered Beast holds a place in my heart, the game artwork is amazing and drew me in with a dynamic illustration of a werewolf on the cover. The graphics were a step up with the theme of Greek mythology and the monsters and levels designed that theme. The best feature of the game however, is within each level you started as a man and at a certain point in the level you could transform into a beast form that boosted your abilities, using a different beast in each stage until the final level when you became the iconic werewolf once more. This unique transformation mechanic and iconic catchphrase “Rise from your grave” have made it a memorable part of gaming history.

Nintendo 64 – Zelda The Ocarina of Time
This ground-breaking game brought Zelda into the 3D world and became an instant classic. The game’s artwork and visuals were cutting-edge for their time, as they showcased the capabilities of the Nintendo 64 hardware. The character designs, environments, and cinematic sequences contributed to the game’s immersive and epic feel.
Remembered for its iconic music dungeon exploration and time travel mechanics it set the bar for future titles and has influenced many modern titles paving the way for future Zelda titles.

Sega Dreamcast – Sonic Adventures
Released on Sega’s last outing in console creation, Sonic Adventures saw the Blue Hedgehog make the leap from 2D to 3D.

The worlds and artwork were vibrant and made this game exciting to play again and again. Like Zelda OOT this first dip into 3D gameplay influenced future sonic titles and influenced other developers to strive for higher graphical fidelity and cinematic presentation in their games.

Overall, retro video games continue to be a source of inspiration for artists, designers, and creators across various disciplines, contributing to a rich tapestry of cultural references and influencing contemporary aesthetics for young and old alike.

Get in touch with Simon

Lift up your business with motion graphics.

Firstly, what is motion graphics?

Basically, it’s a creative way to get information across to its viewer by manipulating graphics and typography within an animation. You would have seen hundreds of these daily without even knowing. Motion graphics will be seen in a massive range of formats, such as in film trailers, animated logos, TV adverts, transitions in apps, website interactions, video games, tutorial videos, video introductions, presentations, lyric videos, and so on… They are everywhere. Why? Because they work!

Use motion graphics to enhance your brand’s recognition.

You know when some things are just hard to explain in an email, so a phone call is your answer? Motion graphics is the phone call! Using motion graphics is your best bet if you need to break down hard-to-get-across information into a lovely little video. This makes it easier for your viewers to understand whatever you need to say and encourage your audience to interact more with your adverts and content, keeping you memorable. Especially where advertising is constantly evolving, you don’t want to be the ones who are behind on what’s new!

Apply motion graphics to your business.

Motion graphics can be so dynamic and fun which are essential to catching the audience’s attention from the get-go. But how can you apply this to your business? Depending which products or services you provide, you can incorporate motion graphics in so many ways. As important as it is to stay on top of your social media, take it that one step further by giving your business that competitive edge with motion graphics. Firstly, an ideal way to initiate your use in motion graphics, is to bring your logo to life, making it captivating, whether it be in your emails or just the start of your web page.

Social media platforms are where it’s at for anything animated, from Instagram stories to TikTok. When you’re scrolling through your phone day-to-day, you often scroll past anything static, until that one visual just pops out at you. With most advertising being motionless, animated ones are instantly going to grab their attention, which boosts audience engagement, and makes your content more shareable. Got any client testimonials you’d like to show off to the world? Are you introducing a new product? Is there an important presentation coming up? Animate them, make them memorable, and watch your results soar!

Top tips on making your content pop with motion graphics.

If you want your audience to really engage with your content, the animation needs to really be appealing to watch. To achieve this result:

  1. Show diversity by using motion graphics within various platforms.
  2. Keep motion within your animation as smooth as possible, this makes the viewer captivated, as the motion is calming and easier to follow.
  3. A great way to use motion graphics is to have the elements of the video, i.e. words or images appear or move along with music. The alignment of these two assets will enhance the cleanliness of the video, making the story-telling more engaging and satisfying to watch.
  4. Keep the style consistent alongside your branding.

Explore the possibilities of motion graphics.

Have we got you thinking about the possibilities of motion graphics? Get in touch with me to discuss how we can help you take your brand to another level with the help of motion graphics!

Get in touch with Kira

Tips for creating accessible design and content.

What is Accessibility?

Accessibility is the practice of designing and creating content that can be accessed and used by people with different abilities and preferences. It’s important that your content is inclusive for your audience, which is why we’re sharing some great advice on how to make your content accessible for people with disabilities, and users who rely on assistive technologies such as screen readers, magnifiers and keyboards.

Tip 1 – Use clear and concise language

Avoid using jargon, slang, acronyms and abbreviations – this may confuse or exclude your readers. It’s always best to use clear, plain language that is easy to understand and follow, and make sure the text is punctuated, capitalised and grammatically correct. Instead of writing in passive voice, we also recommend that you write in an active voice. For example, “Creative62 published an article on accessibility best practices”.

Tip 2 – Add alternative text to images and videos

Alt-Text is a brief description of an image that is read aloud by screen readers, and helps people to visualise an image when it cannot be loaded. This helps people who are blind or who have low vision, to better understand the content and context of an image. It should be written in a descriptive, relevant, and concise style. An example of Alt-Text for the image above would be, ‘Two young people holding colourful balloons and smiling at each other”.

Tip 3 – Use hashtags and emojis sparingly and appropriately

Hashtags and emojis can add personality and engagement to your social media posts, but they also create barriers for some users.

Hashtags are difficult to read and pronounce for screen readers, so it’s best to avoid long, complex tags. Only use hashtags when they are relevant or meaningful, and separate words in hashtags by capitalising the first letter of each word, which will help make it easier to read and pronounce. Finally, avoid using too many hashtags, as they can clutter the screen and distract from the main message.

Emojis can be confusing and misleading for many people with cognitive or visual impairments, as well as for readers who use different platforms or devices. Provide a text equivalent for emojis that convey information or emotion. You should avoid using emojis that are ambiguous, offensive or culturally insensitive, and test your emojis on different platforms and devices to ensure they are displayed correctly and consistently.

Tip 4 – Use colour contrast and legible fonts

Make your posts easier to read for people who have colour blindness, low vision, or dyslexia, by choosing high contrast colours and fonts for your text and backgrounds. Avoid using colour alone to convey a meaning, or a text colour that is too similar to the background. Use fonts that are clear and large enough to be seen, and if you highlight an important piece of text, make sure it’s noticeable by making it bold.

Tip 5 – Videos and audio

Add captions or transcripts to your videos and audio clips for users with hearing challenges, but also for people who prefer to read rather than listen. Where possible, avoid flashing or excessive moving elements that may trigger seizures or distract attention. If you do use them, always provide a warning notice at the beginning, with an option to turn them off.

And finally, the best advice…
Test your content with different devices and accessibility tools. You can use online tools like WebAIM or WAVE to check for accessibility issues and get suggestions on how to fix them. But best of all, welcome feedback from people with different abilities and preferences who use screen readers, keyboard navigation, or magnification technology.

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The importance of UI/UX in your website


4 Minutes

Imagine you’re throwing the ultimate party. The music is bangin’, the snacks are flowin’ and everyone’s is having a good time… Boom! It’s epic, right? But there’s one problem… everyone keeps tripping over the furniture, the bar is empty and the bathroom door is a mystery. Not quite the vibe you were going for… umm?
That’s kinda what your website feels like without good UX/UI. It might be flashy and trendy, but if it’s confusing and frustrating to navigate, people will peace out. Here are 3 reasons why UX/UI is your website’s BFF, making it the life of the online party.

What is UX/UI?

UX (User Experience): It’s the vibe of your website—how users feel, find what they need, and enjoy the journey. UX aims for a welcoming experience, ensuring easy navigation for everyone.

UI (User Interface): This is the look and feel—the buttons, colours and fonts. Like the disco ball at a party… good UI is visually appealing, organised and guides users effortlessly through the website.

0.5 Seconds of First Impressions Matter

Just as meeting someone new with a stumble can be awkward, websites experience similar moments. If your landing page resembles a toddler’s doodle, users may exit swiftly.
Craft a polished UX/UI for your website – it’s like offering a warm smile and a firm handshake. Those initial 0.5 seconds matter; make them inviting to keep users exploring

Things to consider:

  • Streamline Navigation
  • Speed Matters
  • Visual Appeal
  • Mobile-Responsive
  • Clear Call to Actions
  • Consistent Branding
  • User-Friendly Forms
  • Accessibility

Crafting a polished UX/UI ensures an inviting and positive user experience within the first 0.5 seconds.

Happy Users, Happy You

Picture finding yourself in a foreign country without a phone or any means of communication – not the most comfortable or enjoyable experience. A well-designed website is like having a knowledgeable tour guide, offering clear paths, informative signs. When users effortlessly discover what they’re looking for, it leads to contentment, contributing to increased sales, sign-ups and well-deserved recognition for you!

Things to consider:

  • Clear Navigation
  • Informative Signage
  • User-Focused Design
  • Responsive Communication

Your Brand Gets the Respect it Deserves

Your website is your virtual storefront, your digital billboard and a megaphone to the world. A solid UX/UI is like dressing in your finest attire and styling your hair – it reflects your commitment to making a positive impact.

A polished, professional and user-friendly website conveys trustworthiness, establishing your brand as reliable.

Things to consider:

  • Authentic Brand Images / Real Photography
  • Layout and Visual Appeal
  • Colour Harmony
  • Consistent Branding

So, there you have it! UX/UI isn’t just a trendy term, it’s the finer details that turns your website into the hottest party on the web. Make your guests feel welcome, informed and ready to celebrate. 
Ready to get the party started? Connect with me on LinkedIn and let’s talk about your website adventure.

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Explore the possibilities of a brand refresh.

A full rebrand for any size or shape organisation can be a very long, stressful, and often expensive process which can often keep the idea off the agenda. What should be a lot closer to the top of the marketing todos is to look at the opportunity for a brand refresh.

As you will have no doubt spotted, we’ve undergone somewhat of a refresh ourselves. The logo has remained untouched but we’ve updated our photography, tweaked our colour palette, added some additional illustrative elements and swapped out our choice of fonts.

Here are a few reasons we’ve taken things back to the drawing board and why you might want to consider doing the same… It might just be what your brand needs right now!

1. Staying Relevant in a Dynamic World

Change is the only constant. Your brand might have once been a real showstopper but hey, times change, and so do your clients and prospects’ preferences. A brand refresh allows you to stay relevant and appealing in an ever-evolving market. It’s not about losing your identity; it’s about evolving it to continue captivating your audience.

2. Reflecting Growth and New Directions

Growth is great, but it often means your brand needs to catch up. A refresh can signal to the world that you’re not just growing, but evolving too. Maybe there are new and improved services on offer? It could be your company vision and values have been redefined. Your brand should mirror this transformation, telling a story of progression and ambition.

3. Differentiating in a Crowded Market

Let’s face it; our market (and more than likely yours) is now probably more crowded than the M25 at rush hour. The brand refresh is going to be a great way for us to stand out from the crowd once again. By tweaking our colours, tone of voice, and the look and feel of our assets, it will help keep us distinct and memorable.

4. Revitalising Internal Culture

Our brand refresh isn’t just for our customers and prospects; it’s for the team too. Since undertaking the process, everything’s got that shiny new feeling again, the team has a renewed pride in the place and as a consequence, productivity is up. This process can be an incredible opportunity to boost morale and foster a sense of pride.

5. Harnessing the Power of Digital Transformation

In today’s digital-first world, your brand needs to shine online. A refresh can ensure that your brand is optimised for the digital landscape, from user-friendly websites to eye-catching social media presence. It’s about creating a seamless, engaging digital experience for your audience.

6. Sparking New Interest

Finally, a brand refresh can reignite interest in your brand. It creates a buzz, generates curiosity, and could even re-engage former customers. This buzz won’t just happen, it will need to be planned and supported in the run-up to your big reveal. Behind the scenes here we planned, wrote, scribbled, binned and argued before finally agreeing on the best strategy for making sure everyone sees and hears about our refresh.

If any of what I have listed above resonates with where your brand is currently at, and if you’re thinking it might be time for a change and want to chat through some ideas, get in touch.

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