As 2024 gets into full swing, I thought I would share some ideas and thoughts around design trends and predictions for the coming months. Let’s get into it!

The Increasing Rise in AI... Obviously

Get ready for an exciting shift in the design world in 2024, as Artificial Intelligence (AI) takes centre stage!

This year AI will cease to be a ‘buzzword’ and become a game-changer for every industry. It’s offering some new and exciting ways to think about and tackle our work.

Creators are getting to grips with improved software to produce some mind-blowing results.

Those who fear the end of humanity may have some cause for concern and it’s up to governments and tech leaders to define the boundaries, but for us regular folk, there’s an opportunity this year to learn, play and figure out what to keep.

Pretty in Pink

Incoming curveball prediction for 2024… thanks to last year’s Barbie movie, we are going to see an increase in the use of the colour pink. The iconic doll, with her signature pink everything, will inspire a new wave of creativity and design trends. From fashion to interiors and marketing campaigns to branding, pink is set to steal the spotlight.

Whether it’s a soft pastel blush or a bold magenta, pink is the colour of choice for those who dare to be different in 2024… just make sure you consult an expert before changing your brand colour palette!😉

Hand-Drawn Illustration in Design

In an increasingly digital world, the allure of hand-drawn illustration is experiencing somewhat of a renaissance. As technology continues to dominate creative processes, the warmth and authenticity of hand-drawn brand assets can be quite appealing.

I welcome the idea that clients are looking for ways to connect with their audiences on a more human level. Hand-drawn illustrations evoke nostalgia, emotion, and individuality, resonating deeply with audiences.

Embrace The Third Dimension

…and in complete contrast to what I just wrote, I can also see more brands looking to 3D as a way to capture their audience’s attention. One trend that has been steadily gaining momentum is the use of 3D illustrative elements in marketing campaigns. Dynamic, three-dimensional visuals can add a touch of magic to otherwise flat designs.

3D has been used for years in video game development and packaging design, but we are now starting to see marketers tapping into 3D’s power to engage and immerse consumers.

Everything Will Be Wrapped

In the ever-evolving world of marketing, trends come and go and some will always hit deeper than others. The Spotify Wrapped concept, inspired by the annual personalised music insights offered by the streaming giant, is starting to gain traction, and by the end of 2024, I think we’ll be at critical mass!

For the 18 people who have never used Spotify, the idea is that data from your year’s listening habits are married with eye-catching visuals to create a unique and engaging highlights experience for users.

At the end of 2023, following the delivery of Spotify Wrapped, companies of all shapes and sizes seized the opportunity to do similar with their highlights. It’s a great idea and something that I am sure predates even the Spotify campaign, but there’s a tendency to share anything and everything. My advice for any marketer who thinks they’ll get presented with the task from the CEO in November would be to start collating data now. What are you going to share, how are you going to present the information and when are you going to brief the agency (the answer to the last question is September BTW)?

…and that is a wrap!

I’m looking forward to seeing whether any of this comes to fruition and to seeing what other surprises the design world throws up in 2024.

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