6 Marketing tips to celebrate your business anniversary.
Brand
Is your business approaching a milestone anniversary? Whether it’s your first, fifth, tenth, or even a significant 25th, 30th, or 50th anniversary, seizing this moment is crucial. Anniversaries are not just about celebrating longevity; they showcase your business’s achievements and the remarkable journey leading to this milestone.
Recognising and publicising your anniversary is a powerful way to enhance your business’s credibility and attract prospective clients. The growth and evolution your business has undergone—expanding staff, overcoming challenges, adapting to industry changes, and launching new products and services—deserve recognition. So, embrace this opportunity to highlight your success. Here are six effective strategies to commemorate and market your special anniversary:
1. Consider a Rebrand
Evaluate your brand’s relevance every few years. If your anniversary aligns with a need for rebranding, this is the perfect opportunity. A fresh brand can invigorate your image, open new doors and supercharge growth.
2. Temporary Icon
Create a temporary anniversary icon or logo featuring the number of years achieved. Utilise this icon across platforms—social media, email signatures, printed materials—to maximise visibility and to prompt conversations. Established businesses instil trust, and this tactic reinforces your credibility.
3. Engage Local Press
For significant anniversaries, why not engage local press outlets to really get the word out there? You could arrange a photo shoot with your team to make the supporting imagery stand out, incorporating the business’s history and key success factors. Craft a press release highlighting your journey, industry adaptability and biggest achievements to date. Share this with local and national media outlets for the best coverage possibilities.
4. Host a Celebration
Mark the occasion with a celebration—whether a party, event, or open day. Invite customers, prospects, local influencers, and press contacts that could make the occasion extra special. Leverage social media and blogs to showcase the event, giving insights into your business culture and sharing appreciation for those who have helped you reach this monumental milestone. Physical invites add an extra layer of excitement and give the event a feeling of exclusivity too, so get those golden envelopes at the ready!
5. Exclusive Product Launch
Emulate major brands by launching an exclusive anniversary edition product or service. Create a limited run of special edition products to generate excitement and exclusivity. Alternatively, run an anniversary sale to boost sales with an exclusive offer that everybody take advantage of.
6. Social Media Campaign
Leverage the power of social media with a campaign that runs across your social media pages. Social media campaigns are versatile and can effectively reach new audiences, making them an ideal tool for anniversary marketing. Plus, they’ll help you spread the word and boost engagement rates!
Beyond the logo.
Brand
Brand storytelling with character design
I’ve been drawing characters since I was a little one – what started in the 80s and 90s as reading comic books and watching Transformers, He-Man and Teenage Mutant Ninja Turtles on the TV has turned into a passion of mine both inside and outside of my career.
Having recently had the chance to design brand characters for some of our clients at Creative62, I have seen the power of characters first-hand and how they spark imaginations for future projects.
The landscape of marketing and branding is an ever-evolving beast, with brands constantly searching for ways to connect with their audience. Beyond the traditional logo and brand elements, the creation of characters or mascots adds a dynamic and relatable dimension to the right brand identity. In this blog post, I’ll be talking about the significance of using characters with a brand architecture and how it can elevate the right brand to new heights. So, let’s get to it!
Duolingo’s Duo
Fun, bright and engaging.
Waze’s Bubble Car
Combining everything that the brand does with its communication tool.
Reddit’s Snoo
A perfect execution by Pentagram.
Octopus Energy’s
Constantine, cute and welcoming.
Headspace’s Smile
Although not a mascot, the warm use of colour and emotion in such a simple way is perfect.
Duracell’s Bunny
Originally launched in 1973 and has been through various iterations, has continuously evolved for the target market.
Kaws
Although not a brand that utilises marketing in the traditional way, Kaws shows just how powerful a perfectly executed character can build a brand on its own!
Everyone Active’s
Active Monsters, would be a bit silly to not put one of our own creations in the mix now, wouldn’t it?
Storytelling
Character design, when used in the right way, provides a visual narrative that enables the brand to speak to the viewer in a completely different way than words alone can get across. Humans are natural storytellers and readers, you can tell the story of a brand’s journey, mission, values or cadence in a much more engaging and personal way in an instant.
Recognition
By creating a distinctive character or mascot for a brand, it gives the brand a face, a recognisable face, a personality and a story that makes the brand memorable and forges an emotional connection.
Loyalty
Well-designed characters or mascots have the potential to become a cherished symbol for a brand. Looking at characters that have stood the test of time are the Compare the Market Meerkats, Monopoly’s Milburn Pennybags, Pringles’ Julius Pringles and the Michelin Man, whose brands can all be recognised without a single word.
Target Audience
Brand characters can be tailored to suit the demographic of the brand, which is something that can be difficult to do using any other method of branding as it leaves very little in terms of interpretation when used well.
Versatility
From packaging and printed advertising to digital and social animated campaigns and merchandising, a strong character is versatile and can be used across various marketing channels.
Stand out
In a noisy modern marketplace, it is increasingly more difficult to stand out from the crowd. Character design offers a memorable way to differentiate brands from the next, which isn’t easily replicated.
In conclusion, by utilising character design within a brand, you are connecting with the audience via storytelling on a purely visual platform. It’s not creating a logo or mark that people might recognise… it’s creating an ambassador for the brand that can speak to the hearts and minds of the customers when you can’t.
If what you have read here resonates with your brand in any way, please just reach out for a chat and see if we can create some storytelling magic together.
