Celebrating 150 years of business with a new website.

GLW Feeds is one of the largest independent, family-owned livestock and speciality feed manufacturers in the UK.

Our working relationship began in 2018 when an opportunistic sales call resulted in a face-to-face conversation about their marketing needs. The traditional values of the farming environment met the innovative nature of the brand head-on. It was clear that our ability to engage, learn and openly discuss aspects of the client’s day-to-day environment would result in significant and positive change.


GLW Feeds


The Goal.

This project focused on overhauling an old website design and bringing it up to date in every possible way. Their existing site was outdated, built on an old CMS platform, and had no support process for ongoing functional updates. The new site was created to sit among other marketing activities rather than in addition to it.

The Process.

A good brand determines what a website should look like. A good website functions because it conveys what a business does, is promoted to a relevant audience, and is regularly updated to meet the needs of its digital environment.

GLW Website Design - Desktop

The new site created a bold brand presence with a structure that gave each species and related product a place to do business. Each species page now clearly shows opportunity and the system that supports the particular farmer’s needs.

The UK farming sector isn’t cold; it’s a community and, in many instances, a generation relationship. So, one fundamental factor for the new site was to communicate all external activity via strong news and events pages.

GLW Website Design - iPad

Project Details.

When we started working with GLW Feeds, their brand identity was lost in their day-to-day working environment. Their message was centralised around individual relationships rather than conveying their true value and successes to the sector they operate in.

Task one was to review the site to create a new structure that worked for the client, their customers and their prospects.

GLW Website Design - Desktop
GLW Website Design - Mobile

"We have been working with Creative62 for quite some time now and they have really taken the time and made the effort to truly get to know us. The more this understanding has been achieved, the better the output we have had for our marketing and design strategy.

In 2023 GLW Feeds celebrated 150 years of trading in the Midlands. We gave the Creative62 team a brief and they created some excellent designs and messaging which we have used as the basis for all of our work in 2023. We have now decided that these themes will be the DNA of our messaging into 2024 and beyond."

— Graham Palmer, Commercial Director

The Result.

The team at Creative62 listened to their list of needs and wants, and worked alongside the team at GLW Feeds to develop a new and much-improved website.

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