Modernising marketing for a traditional client.

Traditional by nature, Brokerring Limited have always stuck to traditional marketing techniques; with word of mouth and directly approaching brokers being the basis of their marketing strategy. But in the digital age that is the 21st century, they absolutely had some catching up to do!

The Goal.

The aim was to build a digital presence for Brokerring, that would generate new leads and build brand awareness for this otherwise hard-to-discover brand.




The Process.

As a company with services directed to a very specific audience of UK-based brokers, the social media platform of choice was without a doubt LinkedIn!

Our digital-savvy team optimised the LinkedIn company page where all the magic would happen, and from that point on in 2021, we have been managing the Brokerring LinkedIn page ever since. What does social media management at Creative62 involve, we hear you asking. Well, we create strategic and engaging social media content, including on-brand visuals and supporting messaging, that we schedule each month to keep an active online presence for Brokerring.

Not only this, but we support Brokerring with their wider messaging needs, writing educational blogs and articles that we share on the company’s LinkedIn page and website.

This unique LinkedIn campaign harnessed an array of the digital marketing services we offer to businesses here at Creative62, including:

  • Illustration
  • Animation
  • Graphic design
  • Messaging
  • LinkedIn ad strategy and management
  • Organic LinkedIn campaign
  • Analytic report


After the team at Brokerring began to see the positive effect LinkedIn was having on their brand awareness, they wanted to progress to the next step – LinkedIn ads. Looking to create a more emotive campaign that would get brokers in the later stages of their careers reminiscing on fond childhood memories, we worked up the ‘Do you remember’ campaign.

"I love it! The concept is wonderful and I think it works so well – You’ve exceeded expectations with this - fabulous!!"

— Lansbury Sessions, Company Director

The Result.

Having received heaps of positive feedback from the Brokerring team, client satisfaction is certainly an indicator of a great result for this project! From the music we chose for the animation, to the leads generated, the team were so pleased with the outcome that their second LinkedIn ad campaign was being planned before their first one had even come to an end!

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